Client: Academic Project (Humber College)
Role: Concept Developer and Designer
Team: Individual Project
Tools Used: Adobe Photoshop, Illustrator, InDesign
Objective
This campaign aimed to raise awareness about the importance of forests in supporting wildlife and fighting climate change. It encouraged people to reduce paper waste, choose sustainable products, and support reforestation efforts. By highlighting the effects of deforestation, the goal was to inspire action and responsibility in protecting forests and wildlife.
Problem Statement
Deforestation is causing significant harm to wildlife, biodiversity, and the environment. With over 10 million hectares of forests lost yearly, the consequences include habitat destruction, species extinction, and worsening climate change. Despite growing awareness, the public often lacks actionable knowledge to contribute effectively to conservation efforts.
