Bee Town Branding Project

Role: Concept Creator and Branding Designer
‍Team: Individual Project
‍Tools Used: Adobe Illustrator, Photoshop
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Objective
‍The goal was to create an innovative product idea and build a cohesive brand identity. I developed Bee Town, a brand for raw, unprocessed honeycomb that is 100% natural, organic, and fresh. The project aimed to emphasize purity, sustainability, and the unique appeal of honeycomb over traditional honey products.

Brand Name & Logo
Name Origin: "Bee Town" symbolizes the natural habitat of bees and reflects the organic and pure nature of the product.
Logo Design: The logo incorporates elements of a bee and a honeycomb, capturing the essence of the product’s origins and purity.

Product ConceptBee Town is a brand offering raw, unprocessed honeycomb, tested for purity and free from antibiotics, pesticides, and adulterants. The tagline, “Fresh from the bees,” reinforces the product’s authenticity and freshness.
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Color Palette
Yellow and Orange: Represent freshness, positivity, and energy
Brown: Highlights earthiness and organic qualities.

Typeface‍